In “Life, life”, approximately ten thousand of swaying balloons burst into the space as a huge mass of color. Inspired by the pop art that gained attention in the United States in the 1960s, Choi has created works using the colorful objects that fill the everyday. While these artworks praise human life and its richness, they also make us aware of the excessive consumption that sustains our lifestyles. Life, life not only evokes fun childhood memories but also references our contemporary world filled with objects.