Tokyo Midtown Design Hub, in collaboration with Japan Design Organizations As One (DOO), hosts “ROOTS OF FUTURE: Exploring the Past to Discover the Future.”

DOO is a council of design associations representing seven design fields (spatial, graphic, interior, industrial, jewelry, package & signage; previously eight fields including craft).

Based on the Japanese design archive project led by DOO Japan Design Museum Establishment Study Committee, the exhibition presents two parts – the Chronicle section looking back on Japanese design from 1950s to 2020s, and the Discovery section where Japanese designs symbolizing contemporary topics but transcending time and genre are identified with their roots.

Focusing on the winners of design awards hosted by the seven associations, selections, and the winners of Good Design Award run by Japan Institute of Design Promotion, the headquarter of which is located in the Design Hub, the exhibition showcases about 90 Japanese designs from 1950s to 2020s.

Through the examination of past Japanese designs from various viewpoints, we hope that visitors of all generations are touched by the attraction of design and start thinking about the future lifestyle, society, and design.