It is lifestyle brand which lingerie, beauty, kids line prepared in addition to RTW (ready-made clothes), accessories of women. Concept of brand "is natural is sexy modern woman with confidence." Identity of Stella is expressed through brand, the making of shop. All products are comprised of non-leather, non-fur, and, also, it is idea of brand to be sasutenaburu in thing, eshikaru which are eco-& animal friendly including consideration to environment.